top of page

COCA-COLA PREMIER LEAGUE 'WELCOME MATS'

Without a single openly gay Premier League footballer, and with homophobia still a huge issue at Premier League matches, it's not surprising that LGBT fans feel unwelcome at football matches.

Coca-Cola's Premier League partnership aim of 'Where Everyone Plays' was the ideal brand purpose to launch a campaign with Stonewall during gay pride.

We CD'd this campaign where huge rainbow welcome mats were positioned outside every home stadium during Pride weekend to make LGBT fans feel at home.

bottom of page