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Director: Chris Palmer

Initially briefed to create one 15 second TV commercial, we wrote a campaign of three 30 second spots. 

The original concept tested so well, the client was confident enough to increase the production and media spend. 

Chris Palmer did a great job directing them, resulting in a very happy client agreeing to air all three spots in the US and beyond, creating the first ever global Skittles campaign.

And glad they did, with the ads winning a Cannes Lion for best campaign.

Here’s two more ads in the campaign, which has over 19 million YouTube views at the time of writing and counting.

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