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CLIENT: McDONALD'S

To launch McDonald’s new brand line of ‘Good times’, we created a campaign that features a way our audience communicate good times – emojis.

The posters ran on London’s most prominent billboard site – the digital screen at Piccadilly Circus.

Not only did it do a great job for the brand, it also went down well at The Campaign Big Awards, winning Gold for Best Poster Campaign of the year.

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