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Director: Mad Ruffian

We CD’d this project that started life as a one-off social film, but ended up with multiple executions.

It persuades a generation who’ve grown up with instagram to take physical photographs – reframing them as ‘one-offs’ that you’ll want to keep forever.

The campaign tripled sales in the UK, leading to the film assets being rolled out globally on both social and TV, as well as digital and static outdoor, POS, transport media and in-store experiences.

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