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Being proactive. 

Whatever you want to call it, we've always been on the look out for new clients to pitch ideas to.

Whether that's having an idea and retro-fitting a brand to it, or approaching someone direct with a new brand positioning. 


Director: Gus Filgate

It’s great when you pitch for a client and win the business.

It’s even better when you find some worthless rogue wax paper in a bowl of cereal, tweet the company with a picture to make them aware, get compensated in money-off vouchers, offer to donate those vouchers to an old folks home in return for a meeting with their marketing manager, present some initial thoughts, create the new brand end line and launch their new campaign.

This is how we came about winning the Associated British Foods account while at M&C Saatchi.

Working in a small team alongside brilliant account man Matt Hennell and equally brilliant planner Jaspar Hunter, we were awarded Dorset's above the line business.

The client was so impressed, it led to us pitching for sister brand Twinings, which we also won. 

Turns out that worthless piece of wax paper was actually worth £5million.

The 'Breakfast On The Slow' brand line created for the launch campaign continues to run across all of Dorset's social channels .

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