Created entirely with AI, this commercial was developed with Google's Veo and Luma Dream Machine throughout development to scout locations, develop characters, and generate scenes at a pace that would have been impossible 12 months ago.

As the renders started to formulate, Jeep's head of vehicle specifications was on hand to oversee the process at every key stage, ensuring it was true to real life dimensions and physics.

As each scene came together, we were able to revisit the storyboard, make refinements to the story, and introduce new ideas that hadn't originally been planned.

The final film was showcased at Cannes 2026 by Olivier Francois, global chief marketing officer for Stellantis.