COCA-COLA 'WHERE EVERYONE PLAYS'
Director: Stacy Wall
A 90 second film celebrating the most diverse football league in the world.
We CD’d this campaign announcing Coca-Cola’s sponsorship of The Premier League, which got airtime on the BBC too.
The campaign featured over 250 real fans from all 20 Premier League teams, all street cast on match days.
Making the campaign line 'Where Everyone Plays' ring even more true.
We also released lots of social films, tweeting all 20 Premier League clubs with their very own piece of content specially filmed with characters and scenes from the main launch commercial.
These were shared on match days, creating a lot of pre-match chat.
Following the success of the campaign, the client decided to run the brand film on the Premier League of screens - Piccadilly Circus.
FAN CANS
We created limited edition fan cans - one can for each Premier League team.
WHERE EVERYONE PLAYS 'WELCOME MATS'
Without a single openly gay Premier League footballer, and with homophobia still a huge issue at Premier League matches, it's not surprising that LGBT fans feel unwelcome at football matches.
Coca-Cola's Premier League partnership aim of 'Where Everyone Plays' was the ideal brand purpose to launch a campaign with Stonewall during gay pride.
We CD'd this campaign where huge rainbow welcome mats were positioned outside every home stadium during Pride weekend to make LGBT fans feel at home.
