During our three years in America at DDB Chicago, there was always the aim of trying to make a Super Bowl commercial.

In 2011, we were lucky enough to do just that, making a 30" spot for online car sales website, cars.com.

It aired during the first quarter of Super Bowl XLVI.

Not only was it seen by an audience of 166 million people live during the game, it seeped into pop culture with The Jay Leno Show spoofing it on prime time TV.​