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CARS.COM 'NECK'

Director: Tim Godsall

During our three years in America at DDB Chicago, there was always the aim of trying to make a Super Bowl commercial.

In 2011, we were lucky enough to do just that, making a 30" spot for online car sales website, cars.com.

It aired during the first quarter of Super Bowl XLVI.

It went down very well, but more importantly, it resonated with popular culture, with The Jay Leno Show spoofing it on prime time TV.

The original commercial below was watched by an audience of 166 million people, and cost $3.5M to air.

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